Best selling author, top blogger, “America’s Greatest Marketer,” and fellow smokin’ hot piece of brain candy (sorry, couldn’t resist) Seth Godin is writing about you.
This paragraph from his recent post “Death of the Personal Blog?” caught my attention:
There’s a difference between a blog about YOU (I call this a cat blog) and a blog about the reader. Guy Kawasaki’s blog, and my blog for that matter, are not about us, about what we ate yesterday or how great we are. They are about you, the reader.
It’s really pretty simple. If you want:
- people to read your blog;
- people to follow you on Twitter;
- prospects to come to your website;
- sales -
you have to make it About You – the reader, the follower, the prospect, the customer.









